MIT Entrepreneur Launches Fashion 2.0 Startup: Proper Cloth Offering Custom Dress Shirts Online
NEW YORK, Oct. 20 /PRNewswire/ -- Proper Cloth, a clothing label
offering high-end, customizable men's dress shirts, launched to the public
this week. As a technology driven fashion company, Proper Cloth leverages
the latest in web-application, 3D modeling and mass-customization supply
chain technology to offer made to measure, personalized dress shirts for
the same price as mass produced dress shirts sold in retail stores.
Founder Seph Skerritt, an electrical engineer and recent graduate from
MIT, is a strong advocate of applying technology to unexpected problems, in
this case, the problem that most men can't find dress clothes they like.
According to Seph, "For men frustrated with boring dress shirt styles or
off the rack sizes that never fit right, Proper Cloth provides a lot of
value. Men can finally get the shirt style they want in a size that fits
exactly as it should. Shopping has never been more convenient."
With Proper Cloth's online design tool, customers first select a fabric
they like, choosing from a wide variety of colors in solids, stripes and
other patterns. They then choose a collar, cuff and pocket style. To
personalize the garment, customers can select a unique fabric for the
inside of the shirt's collar band or the inside of the shirts cuffs, or add
a monogram. Expert style advice guides less fashion-savvy shoppers.
Customers can specify their shirt's size by selecting another shirt's size
they like and making modifications or by submitting their body measurements
and letting Proper Cloth compute their personal size. Customers can even
directly specify garment dimensions if they choose. Proper Cloth shirts are
delivered to customers 1-4 weeks from the date of purchase with prices
start around $90.
Based in New York, Proper Cloth is part technology startup and part
fashion company. Propercloth.com utilizes the latest web application
technology to deliver an intuitive, enjoyable user experience. Proprietary
3D modeling software digitally renders a preview of the garment as it is
designed. Proper Cloth uses proprietary fit algorithms to calculate shirt
patterns from a variety of inputs. Fabric pieces are computer precision cut
and hand sewn for an exact, consistent fit. All shirts are produced in the
United States using premium fabrics sourced from Italy.
For more information, please email contact@propercloth.com, or see
http://propercloth.com .
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