Intellifit is not brand new but it is definitley noteworthy!I can't wait until it reaches the masses!!!! I have been dreaming of a tool like this to determine that my clothes fit perfectly, without having to try them on. Every mall should have this so you can go in, get your measurements, take them with you, and shop on-line at your leisure. Moms can shop peacefully! All retailers need to get on board.

From the Intellifit Website:
"Hi, we're Intellifit. One-part technology, one-part Design Studio. We've created a system that allows you to get a great pair of jeans custom made for your body shape and measurements. You can even design a few different looks. And it's easy. Imagine that.

Intellifit has been around a few years. Now, with our own manufacturing resource, we've created a Design Studio in the Philadelphia suburbs. And that's where you can get custom fitted for a great pair of jeans.

It's all possible with what we call a “Virtual Fitting Room” (VFR). The VFR is the size of a traditional fitting room and electronically detects your measurements with safe, low-power radio waves. It takes dozens of measurements in about 20 seconds. Once the measurements are generated the information is processed to produce a custom pattern that's created by the manufacturer. The VFR is completely safe. In fact, cell phones emit more radio waves than our VFR."